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WINSPIRE NEWS. Your destination for insight into the world of event fundraising and charity auctions. "Save the Date" Email Invites: 8 Easy Ways to Make Your Fundraiser Stand Out.
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event-production (153) fundraising (92) travel-experiences (62) nonprofits (58) donor-relations (49) infographic (39) Winspire Packages (38) Home / Winspire News / "Save the Date" Email Invites: 8 Easy Ways to Make Your Fundraiser Stand Out. "Save the Date" Email Invites: 8 Easy Ways to Make Your Fundraiser Stand Out. The majority of your winning bidders attend four or more fundraising events each year . This means the annual gala, live auction or golf tournament is likely competing in a crowded space! It's important to set your event apart from the pack. Fortunately, with technology it's easier than ever to spread the word well in advance. "Save the date" email campaigns are an easy way to start the conversation about your event, give donors a taste of what's to come, and, most importantly, get them to mark their calendars. Here are a few general guidelines and tips to consider when crafting attractive, compelling email invitations - the first step in a strategic email event promotion campaign. 1. Use an email marketing service. If you're not already, consider using a free or low-cost email marketing service like MailChimp or Constant Contact. These email programs tell you exactly who has opened your invitation, what links they're clicking on and other helpful information. Since you'll probably be contacting your entire database, an email software helps you manage your contacts much better than a spreadsheet, word document or contact list on Outlook. People can subscribe and unsubscribe themselves, forward your emails and share with others much more easily. Finally, these programs contain user-friendly email editors that are great for featuring images, color, logos, unique layouts and more. 2. Keep it colorful and concise. A save the date is your supporters' first impression of your event, so keep it short, informative and colorful to entice readers. It's also important to maintain consistent branding throughout your promotional materials. Well-branded graphics catch people's eyes and reinforce the event's identity and reputation, so decide on a color scheme and font before designing. Take a look at this save the date from the 10th annual "White Light White Night" charity fundraiser hosted by Walk with Sally, a Los Angeles-based nonprofit dedicated to providing free mentoring support programs and services to children of parents or siblings with cancer. 3. Include essential inform ation. For more examples of simple, elegant save the dates. Save the dates need only provide minimal details. Some helpful elements to include: Name of the event Date and location Event name and logo Organization name and logo Event and organization mission, tagline or motto (e.g. "One Child At A Time. Fostering Hope for Families Impacted By Cancer") Dynamic photo. 4. Repeat info in the body of the email. While the save the date image is the main focus of your email, you may want to quickly recap that information in the "body" or main text of the email message. This reinforces the information, makes it searchable in your donors' inboxes, and shows up in case the image fails to load. Plus, some email providers like Gmail allow donors to add dates right into their corresponding Google calendar—but only if the date is written in the text. Under the image, you might write something like: Mark Your Calendars! You're invited to. The 10th Annual White Light White Night Gala. Date: July 23, 20XX. All proceeds benefit Walk with Sally: Fostering Hope for Families Impacted By Cancer. 5. Include contact info and social media. In general, you want to focus on just one call-to-action per email. What is it you want your donors to do after reading the email? In this case it's clear— mark the date of your upcoming event on their calendar! So you don't want to include too much else besides this information. Check out the rest of our example save the date email: This acheives a good balance by including links that allow participants to take further action if desired while keeping the focus on the event date.
Kindly save the date
Perspex save the date
Custom save the date stamp
WINSPIRE NEWS. Your destination for insight into the world of event fundraising and charity auctions. "Save the Date" Email Invites: 8 Easy Ways to Make Your Fundraiser Stand Out.
ENTER TO THE SITE
event-production (153) fundraising (92) travel-experiences (62) nonprofits (58) donor-relations (49) infographic (39) Winspire Packages (38) Home / Winspire News / "Save the Date" Email Invites: 8 Easy Ways to Make Your Fundraiser Stand Out. "Save the Date" Email Invites: 8 Easy Ways to Make Your Fundraiser Stand Out. The majority of your winning bidders attend four or more fundraising events each year . This means the annual gala, live auction or golf tournament is likely competing in a crowded space! It's important to set your event apart from the pack. Fortunately, with technology it's easier than ever to spread the word well in advance. "Save the date" email campaigns are an easy way to start the conversation about your event, give donors a taste of what's to come, and, most importantly, get them to mark their calendars. Here are a few general guidelines and tips to consider when crafting attractive, compelling email invitations - the first step in a strategic email event promotion campaign. 1. Use an email marketing service. If you're not already, consider using a free or low-cost email marketing service like MailChimp or Constant Contact. These email programs tell you exactly who has opened your invitation, what links they're clicking on and other helpful information. Since you'll probably be contacting your entire database, an email software helps you manage your contacts much better than a spreadsheet, word document or contact list on Outlook. People can subscribe and unsubscribe themselves, forward your emails and share with others much more easily. Finally, these programs contain user-friendly email editors that are great for featuring images, color, logos, unique layouts and more. 2. Keep it colorful and concise. A save the date is your supporters' first impression of your event, so keep it short, informative and colorful to entice readers. It's also important to maintain consistent branding throughout your promotional materials. Well-branded graphics catch people's eyes and reinforce the event's identity and reputation, so decide on a color scheme and font before designing. Take a look at this save the date from the 10th annual "White Light White Night" charity fundraiser hosted by Walk with Sally, a Los Angeles-based nonprofit dedicated to providing free mentoring support programs and services to children of parents or siblings with cancer. 3. Include essential inform ation. For more examples of simple, elegant save the dates. Save the dates need only provide minimal details. Some helpful elements to include: Name of the event Date and location Event name and logo Organization name and logo Event and organization mission, tagline or motto (e.g. "One Child At A Time. Fostering Hope for Families Impacted By Cancer") Dynamic photo. 4. Repeat info in the body of the email. While the save the date image is the main focus of your email, you may want to quickly recap that information in the "body" or main text of the email message. This reinforces the information, makes it searchable in your donors' inboxes, and shows up in case the image fails to load. Plus, some email providers like Gmail allow donors to add dates right into their corresponding Google calendar—but only if the date is written in the text. Under the image, you might write something like: Mark Your Calendars! You're invited to. The 10th Annual White Light White Night Gala. Date: July 23, 20XX. All proceeds benefit Walk with Sally: Fostering Hope for Families Impacted By Cancer. 5. Include contact info and social media. In general, you want to focus on just one call-to-action per email. What is it you want your donors to do after reading the email? In this case it's clear— mark the date of your upcoming event on their calendar! So you don't want to include too much else besides this information. Check out the rest of our example save the date email: This acheives a good balance by including links that allow participants to take further action if desired while keeping the focus on the event date.
Kindly save the date
Perspex save the date
Custom save the date stamp